Who is this Marketer, Geoffrey Heard?

I am a marketing, advertising and integrated communications consultant with wide experience in all facets of results-oriented marketing and promotion for small, medium and large businesses and not-for-profit organizations. I have a Degree in Psychology and a Diploma in Marketing.

Three basics underpin my work:

INTEGRATED COMMUNICATIONS -- Give every type of communication the same focus. Ask yourself: ''Would you entrust your baby's nappies to a laundry service with great ads... but tatty vans?'' The answer is obvious -- but so many businesses just don't get that stuff.

ALWAYS LEAVE A DOLLAR IN THE DEAL FOR THE OTHER GUY -- We all have to live and we are all tied together. We can survive only if we work with each other at the basic level.

PERSONAL ETHICS -- We won't tell lies for you -- but we will do everything in our power to help you look your best. We will not accept certain kinds of work. One is gambling; another is tobacco. It may be legal, but it is exploitative, and death to community and people.

How can you know I can do what I claim to do?

*Look at what I do. Would you like a customer-focussed website like this one ... simple, clear, focussing on your needs as a prospective client to get information? Designed to communicate a clear, strong, selling message to you to attract them to buy? Ditto advertising? Click on the graphics here for examples.

*Look at what clients say about my work. Click on the button ''Clients tell all'' and read about me and my work. Happy clients recommend me.

*Read my books and you'll see where I'm coming from. Success in Store: how to start or buy a retail business, enjoy running it and make money, 2nd edition; Type & Layout: Are you communicating or just making pretty shapes?; and 99 real world advertising ideas to kickstart your business today.

DO YOU WANT TO BUILD YOUR BUSINESS? Call me now! Dial (03) 9583 0788.